Twenty years ago, two young entrepreneurs set out with a dream—to fill a gap in the local flooring market in Florida. What started in a small warehouse soon turned into something much bigger. First, we expanded to the space next door. Then, to a larger facility. Eventually, we owned our own warehouse, and finally, we built one from the ground up, always staying true to our vision of offering high-quality flooring with a purpose.

One of us was born and raised in the flooring and molding industry, surrounded by the scent of freshly cut wood and the knowledge passed down through generations. We began as a distributor, purchasing from importers in the East. But we knew we could do better. We traveled directly to manufacturers, walking through dense forests and bustling sawmills to hand-select the finest materials. Then, we took the biggest leap—we created our own brand, forging partnerships with factories across the world where flooring is crafted with a deep heritage of quality, sustainability, and respect for nature.

From a small family business to a trusted name in flooring, our journey has been built on hard work, integrity, and an unwavering respect for the natural world. Today, we proudly serve Florida, Georgia, North Carolina, South Carolina, Louisiana, the Caribbean, and Central America, bringing the warmth of nature into homes and businesses across these regions.

But our mission goes beyond selling floors. We are deeply committed to sustainability and the well-being of both people and the planet. That’s why we source renewable, plastic-free, and toxin-free materials, ensuring every plank is produced under the highest reforestation standards, free from child labor, and crafted with care for the environment. We believe that flooring should not only look beautiful but also feel natural and be safe for the families who walk on it every day.

Just as we value the integrity of the materials we work with, we have built a work environment rooted in love and respect for people. Over the years, we have cultivated lasting relationships with our employees—loyal and deeply appreciated individuals who have become the heart of our company. They are our apostles of commitment, hard work, discipline, and big dreams, reflecting the same passion and dedication that have shaped our journey.

We understand that modern homeowners seek more than just aesthetics—they crave a connection to nature. Our floors reflect the organic beauty of real wood, with colors and textures inspired by forests, rivers, and the changing seasons. They are designed for real life—homes with kids, pets, and busy schedules—offering easy maintenance, fast installation, and minimal waste, dust, or mess.

When you walk on our floors, you’re not just stepping on a surface—you’re experiencing the essence of nature itself.

We are the closest to nature flooring.